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MARKET RESEARCH
There is hardly any other economic sector in which market research plays such a significant role as in tourism. Today tourism businesses only have a realistic chance to compete on the hard-fought tourism market in the long-term if they offer comprehensive solutions to meet the individual and ever-changing needs of travellers. Market research provides the basis for the formulation of a consistent marketing strategy as well as target group-oriented product development, enabling tourism businesses and destinations to quickly respond to new developments and trends and identify opportunities and weaknesses.
mas|contour offers services in the areas of primary research (such as guest surveys) and secondary research (such as desk and internet research). Depending on the nature of the research, we use suitable methods (such as telephone interviews, mystery checks) or a combination of methods, as well as methods of quantitative and qualitative evaluation and analysis. We also cooperate with partner firms to accomplish specialised tasks, such as online marketing research.
Our PORTFOLIO includes:
PROJECT EXAMPLES
Monitoring study for the evaluation of the marketing process of Central America as a tourism destination
Analysis of Guyana’s tourism potential for the German market
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