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Marketing Concept for the Museum and Exhibition Association Ludwigslust (LEADER+ Project)

108 R Deutschland Ludwigslust Foto

Country Germany
Customer City of Ludwigslust (by Matthias Beyer on behalf of BTE)
Duration 04/2003 - 09/2003

SERVICE AREA

  • Marketing & PR

 

SERVICES

  • Conducting desk research on the museum landscape in Germany and exemplary analysis of other museum networks in Germany
  • Development of the research design and analysis of all eighteen institutions of the regional museum and exhibition association Ludwigslust
  • Development of a marketing concept and a marketing strategy for the regional museum and exhibition association Ludwigslust
  • Development of a concept of ideas for cultural tourism package deals as well as a draft for an advertising folder

 

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