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Development of training manuals for product development and social media marketing for small entrepreneurs from the tourism and handicraft sectors

135 Malawi Training Particip

Country Malawi
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Duration 02/2019 - 05/2019

Service Area

  • Marketing & PR
  • Training & Qualification

 

Services

  • Conceptual support of a pilot workshop for owners of accommodation facilities on destination marketing with a focus on social media marketing
  • Conceptual support of a pilot workshop for artisans on the subject of product diversification and raising quality standards, imparting basic commercial knowledge and social media marketing strategies
  • Development of two target group-specific training manuals on the basis of the pilot workshops for comprehensive training of small entrepreneurs by local trainers

 

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