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Tourism Product Development Along the Colonial and Volcanic Route

29 R Nicaragua LuxDev

Country Nicaragua
Customer Lux-Development S.A. (LuxDev)
Duration 02/2015 - 05/2016

SERVICE AREA

  • Strategy & Planning
  • Marketing & PR
  • Training & Qualification

 

SERVICES

  • Adaptation of an existing guideline for the methodical approach to tourism product development
  • Analysis of the Nicaraguan tourism market for the marketing of the colonial and volcanic route
  • Process-oriented support in the development of new and improvement of existing tourism products along the colonial and volcanic route
  • Development and implementation of a training programme for tourism product development
  • Participatory development of a marketing strategy for tourism products along the colonial and volcanic route

 

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