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Cross-border Marketing of the Middle and Lower Danube Region

36 R DCC GIZ

Country Bulgaria, Croatia, Moldova, Romania, Serbia, Ukraine
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Danube Competence Center (DCC)
Duration 10/2013 - 06/2015

SERVICE AREA

  • Baseline Research & Analysis
  • Strategy & Planning
  • Marketing & PR

 

SERVICES

  • Development of databases (tour operators, media etc.)
  • Market analyses of European source markets
  • Development of a marketing strategy and operational planning for the tourism marketing of the middle and lower Danube region
  • Technical support in the development of sustainable tourism products
  • Press and public relations work
  • Implementation of marketing and PR measures (trade fair appearances, website revision, etc.)

 

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