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Updating the Resort Development Concept for the City of Angermünde

Erholungsortentwicklungskonzeption für die Stadt Angermünde

Country Germany
Customer City of Angermünde/Tourismusverein Angermünde e.V.
Duration 01/2015 - 02/2016

SERVICE AREA

  • Baseline Research & Analysis
  • Strategy & Planning
  • Marketing & PR
  • Governance & Management

 

SERVICES

  • Analysis of the initial tourism situation, competition analysis and calculation of the economic factor
  • Conception and implementation of planning workshops with local stakeholders
  • Development of a sustainable tourism mission statement and strategic objectives
  • Definition of core target groups and product lines as well as proposals for new tourism products
  • Differentiated catalogue of measures for the implementation of the concept
  • Presentation of the concept to various committees and the public
  • Management consulting for the tourism association
  • Conception and implementation of training programmes for tourism enterprises
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