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Market Study on the Cultural Industry and Promotion of its Marketing in Europe

54 R Jemen SFD Foto

Country Yemen
Customer Social Fund for Development (SFD)
Duration 07/2010 - 02/2011

SERVICE AREA

  • Baseline Research & Analysis
  • Strategy & Planning
  • Training & Qualification

 

SERVICES

  • Development of the research design including quantitative and qualitative criteria
  • Development and implementation of a training programme for local experts on survey and interview techniques
  • Conducting a comprehensive market analysis of the cultural industry in three government districts of Yemen and supervising local interviewers (personal interviews and focus group surveys)
  • Analysis of local funding options for investments in the improvement and international marketing of cultural products
  • Development and construction of a database with all analysis results
  • Report with strategic recommendations for the marketing of competitive cultural products in the Arab world as well as in Europe

 

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