Tourism Market and Image Analysis for the Middle and Lower Danube Region
Country Bulgaria, Croatia, Moldova, Romania, Serbia, Ukraine
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (then GTZ)
Duration 06/2010 - 10/2011
SERVICE AREA
- Baseline Research & Analysis
- Marketing & PR
SERVICES
- Conceptual design of the study
- Development of multilingual questionnaires for tour operators and other stakeholders of source and target markets
- Analysis of the tourism demand situation
- Determination of the future market potential
- Image analysis in the most important source markets of the middle and lower Danube region
- Overview tables in Excel format on tour operators' offers, infrastructure along the Danube and statistical information
- Maps of the infrastructure along the Danube and the delimitation of the Danube region
- Report with strategic recommendations for future marketing