Our Projects

Strategic Marketing Consulting to Improve Malawi's International Competitiveness

Strategische Marketingberatung von Malawi

Country Malawi
Customer Particip GmbH
Duration 04/2015 - 02/2017

SERVICE AREA

  • Baseline Research & Analysis
  • Marketing & PR

 

SERVICES

  • Process support for project management (backstopping)
  • Detailed situation analysis of tourism in Malawi
  • Development of a tourism marketing strategy (2017-2021) and an operational plan (2017-2018)
  • Technical support in the implementation of the tourism marketing strategy
  • Concept and elaboration of a visitor survey as well as a survey of the accommodation sector (including questionnaire) for regular collection of market research data
  • Development of a product brochure for short trips in Malawi
  • Development of a guide for the promotion of inclusive business cooperation between the accommodation sector and local communities
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