Strategic Marketing Consulting to Improve Malawi's International Competitiveness
Country Malawi
Customer Particip GmbH
Duration 04/2015 - 02/2017
SERVICE AREA
- Baseline Research & Analysis
- Marketing & PR
SERVICES
- Process support for project management (backstopping)
- Detailed situation analysis of tourism in Malawi
- Development of a tourism marketing strategy (2017-2021) and an operational plan (2017-2018)
- Technical support in the implementation of the tourism marketing strategy
- Concept and elaboration of a visitor survey as well as a survey of the accommodation sector (including questionnaire) for regular collection of market research data
- Development of a product brochure for short trips in Malawi
- Development of a guide for the promotion of inclusive business cooperation between the accommodation sector and local communities