Promoting the Marketing of Araucania on the German Tourism Market
Country Chile
Customer GFA Consulting Group
Duration 01/2006 - 03/2006
SERVICE AREA
- Marketing & PR
SERVICES
- Preparation and organisational support of a Chilean delegation of tourism service providers from Araucania in planning their trade fair appearance at the ITB
- Arranging contacts and appointments with German tour operators and media representatives at ITB
- Supervision of the delegation during the ITB and attendance at business meetings (including translation)
- Result report on the ITB with strategic recommendations for the expansion of business relations with German tour operators