We are excited to present Rural Albania at ITB Berlin 2025, showcasing a diverse range of authentic tourism experiences. In partnership with Albanian local tour operators and guides, the Agritourism Association, and the Albanian Mountain Leaders Association, we invite you to explore a destination rich in natural beauty, cultural heritage, and sustainable travel opportunities.
Join our events to connect with handpicked rural tourism providers offering hiking and cycling trails, agritourism experiences, adventure sports, and authentic village stays – all designed to meet the growing demand for unique and responsible tourism.
We look forward to meeting you at ITB Berlin to discuss collaboration opportunities and introduce you to the hidden gems of Rural Albania.
Let’s shape the future of sustainable travel together!
Seize the opportunity to engage and network with rural tourism providers and associations at our exclusive events, where valuable connections and insights await.
During and after each event, our service providers will be available for your requests.
Tuesday, 4 March 2025
13:30 – 14:30
Hall 3.1 – Booth 105
Registration requested.
Degustation and networking: Highlighting Albania’s agritourism sector, its rich winemaking heritage and diverse certified local products – hosted by the Albanian Agritourism Association and with Ms Anila Denaj, Minister of Agriculture and Rural Development of Albania.
Tuesday, 4 March 2025
14:30 – 15:00
Hall 3.1 – Booth 105
Registration requested.
Showcasing Albania’s active tourism offer, including climbing, hiking, ski touring, and cycling in a panel discussion with experts, local guides, and industry leaders on key developments, new routes, and sustainable tourism practices.
Wednesday, 5 March 2025
15:00 – 15:30
Hall 3.1 – Booth 105
Registration requested.
Experience Albania’s living traditions through its vibrant folklore, ancient stone towers and welcoming villages. Join us for an immersive journey of tradition, culture, and hospitality – with Ms Anila Denaj, Minister of Agriculture and Rural Development of Albania.
Thursday, 6 March 2025
12:30 – 13:30
Hall 3.1 – Booth 105
Registration requested.
Tasting and interactive experience hosted by the Albanian Agritourism Association: Enjoy Albanian local specialties and connect with agritourism winemakers.
Thursday, 6 March 2025
15:50 – 16:10
Hall 4.1 – Lighthouse Stage
Presentation of the Trans Dinarica which links Western Balkan countries from Slovenia to Albania and makes a priority of visiting national parks, UNESCO sites, mountain villages, and diverse points of interest. In other words, the route takes travelers deep into some of the most interesting and off-the-beaten-path regions in Europe, where adventure and culture are always connected.
For more information about Discover Rural Albania at ITB Berlin 2025
or individual appointments, please don’t hesitate to contact us.
E-mail: albania@mascontour.info
Phone: +49 (0)157 79 70 75 24
mascontour GmbH
Office for Asia and the Pacific
Office for East Africa
