Tourism Consulting For Destinations

We Work With Communities, Regions and Countries

Think, Plan and Manage Destination Development Holistically

Tourist destinations are subject to continuous dynamics and are constantly confronted with new political, social and economic changes. Climate change, new travel trends and an associated change in travel behaviour, the digitalisation of all areas of life and ever-increasing competition are just some of the factors presenting destinations worldwide with ever greater challenges.

We therefore focus our consulting on participatory planning, risk prevention, sustainable development and professional management structures in order to open up long-term perspectives in competition for tourist destinations with innovative approaches and fresh ideas to strengthen their resilience.

How Do We Support Destinations?

We offer services from a single source and accompany your destination from the analysis to the concrete implementation of measures.

BASELINE RESEARCH & ANALYSIS

> Our range of services in this phase

STRATEGY & PLANNING

> Our range of services in this phase

MARKETING & PUBLIC RELATIONS

> Our range of services in this phase

TRAINING & QUALIFICATION

> Our range of services in this phase

GOVERNANCE & MANAGEMENT

> Our range of services in this phase

EVALUATION & MONITORING

> Our range of services in this phase

PROCESS & IMPLEMENTATION SUPPORT

> Our range of services in this phase

Selection of Our Destination Projects

Workshop on the development of tourism projects with Berlin districts
Germany
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Potential analysis and concept development for the promotion of ecotourism in Karakalpakstan and Khorezm
Uzbekistan
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Development of a tourism strategy for the Karakalpakstan region
Uzbekistan
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Training and coaching to improve the sustainability management of Tunisian accommodation establishments
Tunisia
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Distribution of exhibitions and events as part of the communication of the UNESCO World Heritage in Saxony-Anhalt as "6 AMAZING": addressing bus tour operators and multipliers
Germany
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Pilot project: "Garden shows in Saxony-Anhalt - pioneers for sustainability with a focus on sustainable tourism"
Germany
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Support for business start-ups and development of destination management organisations (DMOs) in northern Armenia
Armenia
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Concept and needs assessment for development of touristic attractions in Chimbay, Karakalpakstan
Uzbekistan
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Development and implementation of a series of events on the topic of "Sustainable Harz - no rocket science"
Germany
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Implementation of the brand strategy for the destination Bergstrasse-Odenwald
Germany
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Advising Palestinian private sector tourism associations
Palestinian Territories
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Evaluation of the work of the Local Working Groups in the Mecklenburg Lake District in the funding period 2014-2020 (EU-LEADER Program)
Germany
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Further references

mascontour GmbH

Office for Asia and the Pacific

Office for East Africa

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Grundlagenforschung & Analyse

  • Marktforschung und -analysen
  • Nachhaltigkeitsanalysen, -studien und -gutachten zum Tourismus
  • Statistische Datenauswertung und Berechnung des Wirtschaftsfaktors
  • Situations- und Standortanalysen
  • Potenzial- und Wettbewerbsanalysen
  • Trendanalysen
  • Sozio-ökonomische Wirkungsanalysen
  • Wertschöpfungskettenanalysen
  • Image-Analysen

Strategie & Planung

  • Machbarkeitsstudien
  • Leitbildentwicklung
  • Nachhaltige Tourismusstrategien und Masterpläne
  • Produktentwicklungs- und -diversifizierungsstrategien
  • Entwicklung von Instrumenten für eine nachhaltige Tourismusentwicklung
  • Formulierung von Förderanträgen sowie Unterstützung bei der Fördermittelakquise   

Marketing & Public Relations

  • PR-Repräsentanz für Destinationen
  • Tourismusmarketing- und Brandingstrategien
  • PR-Strategien und Kampagnenentwicklung
  • PR- und Medienarbeit
  • Online-Marketing, Social Media Support und Aufbau von Webpräsenzen
  • Konzeption, Organisation und Durchführung von Messeauftritten
  • B2B und B2C Marketingaktivitäten

Ausbildung & Qualifizierung

  • Konzeptionelle Beratung zum Aufbau von Hotel- und Tourismusfachschulen
  • Entwicklung von Curricula für touristische Ausbildungsberufe
  • Konzipierung und Durchführung von digitalen Trainingsprogrammen zur touristischen Weiterbildung (Blended Learning, E-Learning, Micro Learning)
  • Konzipierung und Durchführung von analogen Trainingsprogrammen zur touristischen Weiterbildung (Präsenzseminare, Workshops, In-House Training, Summer Schools, Fachexkursionen)

Governance & Management

  • Destinationsmanagementstrategien, Change Management und Organisationsberatung
  • Aufbau von (informellen) dezentralen Kooperationsstrukturen, Clustern und Netzwerken
  • Entwicklung und Einführung von Nachhaltigkeits- und Qualitätsstandards
  • Entwicklung und Einführung von Steuerungsinstrumentarien für eine nachhaltige Tourismusentwicklung
  • Beratung zu Nachhaltigkeitszertifikaten
  • Krisenmanagement und -kommunikation

Evaluierung & Monitoring

  • Vorbereitung auf die Evaluierung zur Erlangung von Nachhaltigkeitszertifikaten
  • Programm- und Projektevaluierung nach anerkannten Standards
  • Entwicklung von (Nachhaltigkeits-)Kriterien- und Indikatorensets
  • Prozess- und Wirkungs-Monitoring
  • Entwicklung von Evaluierungs- und Monitoringsystemen 

Prozess- & Umsetzungsbegleitung

  • Konzeption und Moderation von Stakeholderprozessen
  • Supervision, Coaching und Mentoring zur Umsetzung von Maßnahmen für eine nachhaltige Tourismusentwicklung
  • Projektmanagement und
    -durchführung
  • Konzeption, Organisation, Durchführung und Moderation von Fachveranstaltungen und
    -konferenzen
  • Fachvorträge

BASELINE RESEARCH & ANALYSIS

  • Market research and analysis
  • Sustainability analyses, studies and expert opinions on tourism
  • Statistical data evaluation and calculation of the economic factor
  • Situation and location analyses
  • Potential and competition analyses
  • Trend analyses
  • Socio-economic impact analyses
  • Value chain analyses
  • Image analysis

STRATEGY & PLANNING

  • Feasibility analyses
  • Mission statement development
  • Sustainable tourism strategies and master plans
  • Product development and diversification strategies
  • Development of instruments for sustainable tourism development
  • Formulation of funding applications and support in the acquisition of funds

MARKETING & PUBLIC RELATIONS

  • PR representation for destinations
  • Tourism marketing and branding strategies
  • PR strategies and campaign development
  • PR and media relations
  • Online marketing, social media support and building web presences
  • Conception, organization and implementation of trade fair appearances
  • B2B and B2C marketing activities

TRAINING & QUALIFICATION

  • Conceptual advice on the establishment of hotel and tourism colleges
  • Development of curricula for tourism apprenticed professions
  • Design and implementation of digital training programmes for further education in tourism (blended learning, e-learning, micro learning)
  • Design and implementation of analogue training programmes for further education in tourism (face-to-face seminars, workshops, in-house training, summer schools, professional excursions)

GOVERNANCE & MANAGEMENT

  • Destination management strategies, change management and organisational consulting
  • Establishment of (informal) decentralized cooperation structures, clusters and networks
  • Development and introduction of sustainability and quality standards
  • Development and implementation of management tools for sustainable tourism development
  • Consulting on sustainability certificates
  • Crisis management and communication

EVALUATION & MONITORING

  • Preparation for the evaluation to obtain sustainability certificates
  • Programme and project evaluation according to recognised standards
  • Development of (sustainability) criteria and indicator sets
  • Process and impact monitoring
  • Development of evaluation and monitoring systems

PROCESS & IMPLEMENTATION SUPPORT

  • Conception and moderation of stakeholder processes
  • Supervision, coaching and mentoring for the implementation of measures for sustainable tourism development
  • Project management and
    -implementation
  • Conception, organization, implementation and moderation of specialist events and
    -conferences
  • Specialized lecture