Sustainable Solutions for Tourism Companies

We work with start ups, small and medium sized enterprises as well as large corporations.

Shape Business Development in An Agile, Marketable and Competitive Way

Guests want to experience something special, want to be delighted and positively surprised, expect good value for money and have ever-increasing demands on the quality of service and experience. This goes hand in hand with the fact that customer wishes are becoming increasingly individual and differentiated and guests are paying more attention to the environmental and social compatibility of tourism offers.

In our advisory services, we therefore focus on strengthening the innovative strength and adaptability of the private tourism sector. Resilient corporate management and a sustainable and diversified portfolio of products and services are just as important to us as consistent demand orientation and target group segmentation. We promote coherent and consistent business development based on leadership, collaboration, trust-building and decentralised decision-making structures, characterised by agility, flexibility, creativity and a clear focus.

How Do We Support Tourism Businesses?

We offer services from a single source and accompany your company from the analysis to the concrete implementation of measures.

Selection of Our Destination Projects

Human Capacity Development (HCD) program for Albanian professionals in the fields of tourism, nature conservation and agriculture
Albania
Promotion of marketing sustainable tourism providers from Madagascar on the German tourism market
Madagascar
Monitoring the tourism marketing process of the Central American countries as a joint tourism destination
Monitoring the tourism marketing process of the Central American countries as a joint tourism destination
Monitoring the tourism marketing process of the Central American countries as a joint tourism destination
Monitoring the tourism marketing process of the Central American countries as a joint tourism destination
Monitoring the tourism marketing process of the Central American countries as a joint tourism destination
Evaluation of the socio-economic impact of tourism products from small and medium-sized enterprises
Evaluation of the socio-economic impact of tourism products from small and medium-sized enterprises
Final evaluation of a regional project for the international marketing of sustainable tourism companies

Grundlagenforschung & Analyse

  • Marktforschung und -analysen
  • Nachhaltigkeitsanalysen von Unternehmen und Produktportfolios
  • Situations- und Standortanalysen
  • Potenzial- und Wettbewerbsanalysen
  • Trendanalysen
  • Wertschöpfungskettenanalysen

Strategie & Planung

  • Entwicklung nachhaltiger Unternehmensleitbilder
  • Businesspläne und Nachhaltigkeits-/CSR-Strategien für Unternehmen
  • Produktentwicklungs- und -diversifizierungsstrategien
  • Entwicklung von Instrumenten für eine nachhaltige Tourismusentwicklung
  • Beratung zum Aufbau von Public-Privat-Partnerships (PPP)
  • Formulierung von Förderanträgen sowie Unterstützung bei der Fördermittelakquise  

Marketing & Public Relations

  • Tourismusmarketing- und Brandingstrategien
  • Unterstützung beim Aufbau von direkten und indirekten Vertriebskanälen
  • PR-Strategien und Kampagnen
  • PR- und Medienarbeit
  • Online-Marketing, Social Media Support und Aufbau von Webpräsenzen
  • Konzeption, Organisation und Durchführung von Messeauftritten
  • B2B und B2C Marketingaktivitäten

Ausbildung & Qualifizierung

  • Konzipierung und Durchführung von digitalen Trainingsprogrammen zur touristischen Weiterbildung (Blended Learning, E-Learning, Micro Learning)
  • Konzipierung und Durchführung von analogen Trainingsprogrammen zur touristischen Weiterbildung (Präsenzseminare, Workshops, In-House Training, Summer Schools, Fachexkursionen)

Governance & Management

  • Nachhaltiges Unternehmensmanagement, Changemanagement und Organisationsberatung
  • Aufbau von (informellen) Unternehmensnetzwerken, Verbandsstrukturen, Clustern und Netzwerken
  • Entwicklung und Einführung von Nachhaltigkeits- und Qualitätsstandards
  • Entwicklung und Einführung von Steuerungsinstrumentarien für eine nachhaltige Unternehmensentwicklung
  • Beratung zu Nachhaltigkeitszertifikaten
  • Krisenmanagement und -kommunikation

Evaluierung & Monitoring

  • Vorbereitung auf die Evaluierung zur Erlangung von Nachhaltigkeitszertifikaten
  • Entwicklung von (Nachhaltigkeits-)Kriterien- und Indikatorensets
  • Prozess- und Wirkungs-Monitoring
  • Entwicklung von Evaluierungs- und Monitoringsystemen

Prozess- & Umsetzungsbegleitung

  • Begleitende Beratung von nachhaltigen Start-ups (gefördert von der BAFA)
  • Konzeption und Moderation von Stakeholderprozessen
  • Supervision, Coaching und Mentoring zur Umsetzung von Maßnahmen für eine nachhaltige Unternehmensentwicklung
  • Konzeption, Organisation, Durchführung und Moderation von Fachveranstaltungen und
    -konferenzen
  • Fachvorträge

BASELINE RESEARCH & ANALYSIS

  • Market research and analysis
  • Sustainability analyses of companies and product portfolios
  • Situation and location analyses
  • Potential and competition analyses
  • Trend analyses
  • Value chain analyses

STRATEGY & PLANNING

  • Development of sustainable corporate mission statements
  • Business plans and sustainability/CSR strategies for companies
  • Product development and diversification strategies
  • Development of instruments for sustainable tourism development
  • Advice on setting up public-private partnerships (PPP)
  • Formulation of funding applications and support in the acquisition of funds

MARKETING & PUBLIC RELATIONS

  • Tourism marketing and branding strategies
  • Support in the development of direct and indirect distribution channels
  • PR strategies and campaigns
  • PR and media relations
  • Online marketing, social media support and building web presences
  • Conception, organization and implementation of trade fair appearances
  • B2B and B2C marketing activities

TRAINING & QUALIFICATION

  • Design and implementation of digital training programmes for further education in tourism (blended learning, e-learning, micro learning)
  • Design and implementation of analogue training programmes for further education in tourism (face-to-face seminars, workshops, in-house training, summer schools, professional excursions)

GOVERNANCE & MANAGEMENT

  • Sustainable corporate management, change management and organisational consulting
  • Establishment of (informal) business networks, association structures, clusters and networks
  • Development and introduction of sustainability and quality standards
  • Development and introduction of steering instruments for sustainable corporate development
  • Consulting on sustainability certificates
  • Crisis management and communication

EVALUATION & MONITORING

  • Preparation for the evaluation to obtain sustainability certificates
  • Development of (sustainability) criteria and indicator sets
  • Process and impact monitoring
  • Development of evaluation and monitoring systems

PROCESS & IMPLEMENTATION SUPPORT

  • Accompanying advice for sustainable start-ups (funded by BAFA)
  • Conception and moderation of stakeholder processes
  • Supervision, coaching and mentoring for the implementation of measures for sustainable corporate development
  • Conception, organization, implementation and moderation of specialist events and
    -conferences
  • Specialized lecture