Sustainable Solutions for Tourism Companies

We work with start ups, small and medium sized enterprises as well as large corporations.

Shape Business Development in An Agile, Marketable and Competitive Way

Guests want to experience something special, want to be delighted and positively surprised, expect good value for money and have ever-increasing demands on the quality of service and experience. This goes hand in hand with the fact that customer wishes are becoming increasingly individual and differentiated and guests are paying more attention to the environmental and social compatibility of tourism offers.

In our advisory services, we therefore focus on strengthening the innovative strength and adaptability of the private tourism sector. Resilient corporate management and a sustainable and diversified portfolio of products and services are just as important to us as consistent demand orientation and target group segmentation. We promote coherent and consistent business development based on leadership, collaboration, trust-building and decentralised decision-making structures, characterised by agility, flexibility, creativity and a clear focus.

Selection of Our Destination Projects

Evaluation of the Tourism Watch department at Bread for the world
Germany
Advising Palestinian private sector tourism associations
Palestinian Territories
Development and implementation of a 'Climate-friendly product design' training program for tour operator product managers
Germany
Development and implementation of a 'Climate-friendly product design' training program for tour operator product managers
Germany
Content development for B2B newsletter on sustainable tourism
Germany
Content development for B2B newsletter on sustainable tourism
Germany
Expert opinion on the economic, social and ecological effects of residence tourism
Nicaragua
Human Capacity Development (HCD) program for Albanian professionals in the fields of tourism, nature conservation and agriculture
Albania
Environmental analysis on the investment climate for GroĂźhotels and on willingness to cooperate in questions of active poverty control
Nicaragua
Evaluation of the Germany -wide health project "Regions with PEB"
Germany

Grundlagenforschung & Analyse

  • Marktforschung und -analysen
  • Nachhaltigkeitsanalysen von Unternehmen und Produktportfolios
  • Situations- und Standortanalysen
  • Potenzial- und Wettbewerbsanalysen
  • Trendanalysen
  • Wertschöpfungskettenanalysen

Strategie & Planung

  • Entwicklung nachhaltiger Unternehmensleitbilder
  • Businesspläne und Nachhaltigkeits-/CSR-Strategien fĂĽr Unternehmen
  • Produktentwicklungs- und -diversifizierungsstrategien
  • Entwicklung von Instrumenten fĂĽr eine nachhaltige Tourismusentwicklung
  • Beratung zum Aufbau von Public-Privat-Partnerships (PPP)
  • Formulierung von Förderanträgen sowie UnterstĂĽtzung bei der Fördermittelakquise  

Marketing & Public Relations

  • Tourismusmarketing- und Brandingstrategien
  • UnterstĂĽtzung beim Aufbau von direkten und indirekten Vertriebskanälen
  • PR-Strategien und Kampagnen
  • PR- und Medienarbeit
  • Online-Marketing, Social Media Support und Aufbau von Webpräsenzen
  • Konzeption, Organisation und DurchfĂĽhrung von Messeauftritten
  • B2B und B2C Marketingaktivitäten

Ausbildung & Qualifizierung

  • Konzipierung und DurchfĂĽhrung von digitalen Trainingsprogrammen zur touristischen Weiterbildung (Blended Learning, E-Learning, Micro Learning)
  • Konzipierung und DurchfĂĽhrung von analogen Trainingsprogrammen zur touristischen Weiterbildung (Präsenzseminare, Workshops, In-House Training, Summer Schools, Fachexkursionen)

Governance & Management

  • Nachhaltiges Unternehmensmanagement, Changemanagement und Organisationsberatung
  • Aufbau von (informellen) Unternehmensnetzwerken, Verbandsstrukturen, Clustern und Netzwerken
  • Entwicklung und EinfĂĽhrung von Nachhaltigkeits- und Qualitätsstandards
  • Entwicklung und EinfĂĽhrung von Steuerungsinstrumentarien fĂĽr eine nachhaltige Unternehmensentwicklung
  • Beratung zu Nachhaltigkeitszertifikaten
  • Krisenmanagement und -kommunikation

Evaluierung & Monitoring

  • Vorbereitung auf die Evaluierung zur Erlangung von Nachhaltigkeitszertifikaten
  • Entwicklung von (Nachhaltigkeits-)Kriterien- und Indikatorensets
  • Prozess- und Wirkungs-Monitoring
  • Entwicklung von Evaluierungs- und Monitoringsystemen

Prozess- & Umsetzungsbegleitung

  • Begleitende Beratung von nachhaltigen Start-ups (gefördert von der BAFA)
  • Konzeption und Moderation von Stakeholderprozessen
  • Supervision, Coaching und Mentoring zur Umsetzung von MaĂźnahmen fĂĽr eine nachhaltige Unternehmensentwicklung
  • Konzeption, Organisation, DurchfĂĽhrung und Moderation von Fachveranstaltungen und
    -konferenzen
  • Fachvorträge

BASELINE RESEARCH & ANALYSIS

  • Market research and analysis
  • Sustainability analyses of companies and product portfolios
  • Situation and location analyses
  • Potential and competition analyses
  • Trend analyses
  • Value chain analyses

STRATEGY & PLANNING

  • Development of sustainable corporate mission statements
  • Business plans and sustainability/CSR strategies for companies
  • Product development and diversification strategies
  • Development of instruments for sustainable tourism development
  • Advice on setting up public-private partnerships (PPP)
  • Formulation of funding applications and support in the acquisition of funds

MARKETING & PUBLIC RELATIONS

  • Tourism marketing and branding strategies
  • Support in the development of direct and indirect distribution channels
  • PR strategies and campaigns
  • PR and media relations
  • Online marketing, social media support and building web presences
  • Conception, organization and implementation of trade fair appearances
  • B2B and B2C marketing activities

TRAINING & QUALIFICATION

  • Design and implementation of digital training programmes for further education in tourism (blended learning, e-learning, micro learning)
  • Design and implementation of analogue training programmes for further education in tourism (face-to-face seminars, workshops, in-house training, summer schools, professional excursions)

GOVERNANCE & MANAGEMENT

  • Sustainable corporate management, change management and organisational consulting
  • Establishment of (informal) business networks, association structures, clusters and networks
  • Development and introduction of sustainability and quality standards
  • Development and introduction of steering instruments for sustainable corporate development
  • Consulting on sustainability certificates
  • Crisis management and communication

EVALUATION & MONITORING

  • Preparation for the evaluation to obtain sustainability certificates
  • Development of (sustainability) criteria and indicator sets
  • Process and impact monitoring
  • Development of evaluation and monitoring systems

PROCESS & IMPLEMENTATION SUPPORT

  • Accompanying advice for sustainable start-ups (funded by BAFA)
  • Conception and moderation of stakeholder processes
  • Supervision, coaching and mentoring for the implementation of measures for sustainable corporate development
  • Conception, organization, implementation and moderation of specialist events and
    -conferences
  • Specialized lecture