Consulting for Sustainable Tourism Policy

We work with governments, ministries, regional and local authorities and associations

Setting The Political Course For Far-Sighted Planning, Development and Management of Tourism

Tourism policy takes place at all spatial levels and is a cross-cutting task involving different policy fields. It is responsible for providing an adequate framework for the tourism industry and deals with tourism planning, infrastructure promotion, access to funding and the development of standards, among other things.

We therefore focus our consulting on providing valid information, analyses and recommendations for political actors in order to facilitate decision-making processes and the implementation of measures in favour of an economically effective and at the same time resilient and sustainable tourism development. In addition, we support the design of a value-oriented tourism policy and develop suitable steering instruments for tourism in order to strengthen its positive effects and minimize negative impacts.

How Do We Support Tourism Policymaking?

We offer services from a single source and accompany tourism policy decision-makers from the analysis to the concrete implementation of measures.

BASELINE RESEARCH & ANALYSIS

> Our range of services in this phase

STRATEGY & PLANNING

> Our range of services in this phase

MARKETING & PUBLIC RELATIONS

> Our range of services in this phase

TRAINING & QUALIFICATION

> Our range of services in this phase

GOVERNANCE & MANAGEMENT

> Our range of services in this phase

EVALUATION & MONITORING

> Our range of services in this phase

PROCESS & IMPLEMENTATION SUPPORT

> Our range of services in this phase

Selection of Our Tourism Policy Projects

PR representation and advertisement of Montenegro in the German market
Montenegro
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East African Community (EAC) Online Tourism Capacity Development Programme
East African Community
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East African community (EAC) online tourism capacity development programme
East African Community
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Development of a sustainable tourism strategy for the city of Darmstadt
Germany
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Tourism concept for the Berlin district of Lichtenberg
Germany
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Advisory concept and guidelines for sustainable tourism development in Rhineland-Palatinate
Germany
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Updating the tourism development concept for the city of Angermünde
Germany
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Development of a sustainable tourism strategy for the city of Darmstadt
Germany
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Development of a tourism concept and action plan for the Berlin district of Lichtenberg
Germany
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Development of an advisory concept and preparation of guidelines for sustainable tourism development in Rhineland-Palatinate
Germany
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Further references

mascontour GmbH

Office for Asia and the Pacific

Office for East Africa

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Grundlagenforschung & Analyse

  • Tourismuspolitische Grundlagenstudien
  • Marktforschung und -analysen
  • Nachhaltigkeitsanalysen, -studien und -gutachten zum Tourismus
  • Fachliche Stellungnahmen und politische Positionspapiere zum nachhaltigen Tourismus
  • Szenarienentwicklung

Strategie & Planung

  • Politische Strategien für eine nachhaltige Tourismusentwicklung (Sustainable Tourism Policies)
  • Machbarkeitsstudien
  • Strategien zur Stärkung der touristischen Wettbewerbsfähigkeit
  • Strategien zur Förderung nachhaltiger Wertschöpfungsketten im Tourismus
  • Entwicklung von Instrumenten für eine nachhaltige Tourismusentwicklung
  • Konzipierung von nachhaltigen Tourismusprojekten
  • Beratung zum Aufbau von Public-Privat-Partnerships (PPP)

Marketing & Public Relations

  • PR-Strategien und Kampagnenentwicklung
  • PR- und Medienarbeit
  • Online-Marketing, Social Media Support und Aufbau von Webpräsenzen

Ausbildung & Qualifizierung

  • Konzeptionelle Beratung zum Aufbau von Hotel- und Tourismusfachschulen
  • Entwicklung von Curricula für touristische Ausbildungsberufe
  • Konzipierung und Durchführung von digitalen Trainingsprogrammen zur tourismuspolitischen Weiterbildung (Blended Learning, E-Learning, Micro Learning)
  • Konzipierung und Durchführung von analogen Trainingsprogrammen zur tourismuspolitischen Weiterbildung (Präsenzseminare, Workshops, In-House Training, Summer Schools, Fachexkursionen)

Governance & Management

  • Politikberatung zum nachhaltigen Tourismusmanagement
  • Strategien zur Dezentralisierung von Tourismusmanagement-strukturen
  • Aufbau von (informellen) Kooperationsstrukturen zwischen staatlichen, halbstaatlich und privaten Tourismusakteuren
  • Entwicklung und Einführung von tourismuspolitischen Nachhaltigkeits- und Qualitätsstandards
  • Entwicklung und Einführung von Steuerungsinstrumentarien für eine nachhaltige Tourismuspolitik
  • Strategien zur Anpassung an den Klimawandel im Tourismus
  • Strategien zur Stärkung der Resilienz des Tourismussektors gegen Krisen

Evaluierung & Monitoring

  • Evaluierung von Programmen und Projekten nach anerkannten Standards (z.B. DAC-Normen, Capacity Works)
  • Entwicklung von (Nachhaltigkeits-)Kriterien- und Indikatorensets
  • Prozess- und Wirkungs-Monitoring
  • Entwicklung von Evaluierungs- und Monitoringsystemen

Prozess- & Umsetzungsbegleitung

  • Konzeption und Moderation von Stakeholderprozessen
  • Begleitende Beratung und Unterstützung bei der Umsetzung von Maßnahmen für eine nachhaltige Tourismuspolitik
  • Projektmanagement und
    -durchführung
  • Supervision, Coaching und Mentoring
  • Begleitende Beratung zur Umsetzung von Public-Privat-Partnerships (PPP)
  • Konzeption, Organisation, Durchführung und Moderation von Fachveranstaltungen und
    -konferenzen
  • Fachvorträge

BASELINE RESEARCH & ANALYSIS

  • Tourism policy baseline studies
  • Market research and analysis
  • Sustainability analyses, studies and expert opinions on tourism
  • Expert statements and political position papers on sustainable tourism
  • Scenario development

STRATEGY & PLANNING

  • Political strategies for sustainable tourism development (Sustainable Tourism Policies)
  • feasibility analyses
  • Strategies for strengthening tourism competitiveness
  • Strategies to promote sustainable value chains in tourism
  • Development of instruments for sustainable tourism development
  • Conception of sustainable tourism projects
  • Advice on setting up public-private partnerships (PPP)

MARKETING & PUBLIC RELATIONS

  • PR strategies and campaign development
  • PR and media relations
  • Online marketing, social media support and building web presences

TRAINING & QUALIFICATION

  • Conceptual advice on the establishment of hotel and tourism colleges
  • Development of curricula for tourism apprenticed professions
  • Design and implementation of digital training programmes for further education in tourism policy (Blended Learning, E-Learning, Micro Learning)
  • Design and implementation of analogue training programmes for tourism policy education (face-to-face seminars, workshops, in-house training, summer schools, field trips)

GOVERNANCE & MANAGEMENT

  • Policy advice on sustainable tourism management
  • Strategies for decentralising tourism management structures
  • Establishment of (informal) cooperation structures between state, parastatal and private tourism stakeholders
  • Development and introduction of tourism policy sustainability and quality standards
  • Development and introduction of steering instruments for a sustainable tourism policy
  • Strategies for adaptation to climate change in tourism
  • Strategies to strengthen the resilience of the tourism sector against crises

EVALUATION & MONITORING

  • Evaluation of programmes and projects according to recognised standards (e.g. DAC standards, Capacity Works)
  • Development of (sustainability) criteria and indicator sets
  • Process and impact monitoring
  • Development of evaluation and monitoring systems

PROCESS & IMPLEMENTATION SUPPORT

  • Conception and moderation of stakeholder processes
  • Accompanying advice and support for the implementation of measures for a sustainable tourism policy
  • Project management and
    -implementation
  • Supervision, Coaching and Mentoring
  • Accompanying advice on the implementation of public-private partnerships (PPP)
  • Conception, organization, implementation and moderation of specialist events and
    -conferences
  • Specialized lecture