Analysis of the potential for and demand of sustainable tourism in selected countries in Latin America, Asia and Africa
Import Promotion Desk (IPD)
Global
02/2023 - 07/2023
Client type:
Destinations, Development cooperation, Tourism policy
Service type:
Baseline Research and Analysis

Services provided:

  • Development and agreement of research design, including data collection, market analysis, interviews, evaluation, and report preparation
  • Creation of an Excel tool for structured data collection and an evaluation grid with KPIs
  • Execution of desk research, interviews, focus groups, and integration of findings into the tool
  • Evaluation of data (qualitative and quantitative) and discussion of results with the client
  • Preparation of the final report, country-specific fact sheets, and presentation of recommendations