Development of a Northern Sri Lanka Tourism Roadmap
German Asia-Pacific Business Association (OAV)
Sri Lanka
01/2026 - 02/2026
Client type:
Destinations, Tourism company
Service type:
Governance and Management, Strategy and Planning

Services provided:

  • Development of an inception note detailing methodology and the workshop agenda, and organization of a kick-off video call with all workshop participants
  • Conducting of desk research and implementation of initial stakeholder consultations ahead of the field phase
  • Design and facilitation of a 3-day, in-person workshop in Jaffna (delivered by a two-expert team)
  • Engagement of tourism SMEs through focus group discussions/onsite visits during the workshop and an online survey beforehand to capture needs, expectations, and target audiences
  • Synthesis and clustering of workshop results and development of a roadmap/action plan for Northern Chamber of Industries (NCI), including proposed coordination mechanisms and NCI’s facilitation/advocacy role
  • Preparation and submission of a final report with key findings, recommendations, and visual mappings of stakeholders and tourism value chains