Market Readiness Support for Albanian Rural Tourism Providers
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Albania
11/2024 - 03/2025
Client type: Destinations,Tourism company
Service type: Marketing and Public Relations,Process & Implementation Support,Training and Qualification
Services provided:
Conducted a three-part preparatory workshop series focused on ITB Berlin insights and practical skills. Topics included business pitching, global travel trends, use of ITB matchmaking tools, and buyer interaction strategies
Developed company profiles to professionally present each provider and support effective B2B engagement.The profiles highlighted unique selling points and service offers tailored to international markets
Created a dedicated project website to enable matchmaking and event registration. The site allowed tour operators to schedule meetings and access provider details before the fair
Compiled a contact database and managed targeted invitations to 160+ German-speaking tour operators (incl. invitation management) to boost business meeting opportunities
Supported service providers with ITB logistics, including co-exhibitor registration, staffing plans, and booth visibility to ensure smooth participation and professional presence
Provided on-site support including orientation tours, technical coordination, media engagement, and B2B networking support
