Creation and distribution of e-newsletters showcasing unique experiences in Montenegro
Management of media relations with German media and tour operators incl. crisis PR and regularly reporting on media engagement
Organisation of three individual media trips for major German media outlets to ensure high-quality coverage of Montenegro’s tourism products
Organization of a fam trip for media representatives to Montenegro
Organisation of a media event in Hamburg for German journalists
Facilitation of Montenegro’s presence at ITB Berlin 2025 and organization of events and meetings with German media and tourism representatives
Creation and implementation of an advertising plan to promote Montenegro as a tourist destination
Development of advertising content incl. copywriting and graphic design
Conducting four advertisements across leading German media channels, (including print, online, TV, and radio) through ads, advertorials and tailor- made media collaborations
Preparation of a detailed report on campaign performance focusing on Key Performance Indicators (KPIs)
