Silver City® Freiberg Tourism Development Concept
Silver City® Freiberg
Germany
07/2022 - 07/2023
Client type:
Destinations
Service type:
Baseline Research and Analysis, Governance and Management, Process & Implementation Support, Strategy and Planning

Services provided:

  • Conducting a comprehensive status-quo analysis of tourism in Freiberg, including an online visitor survey
  • Participatory and process-oriented development and coordination of essential components of the tourism development concept for the city of Freiberg, with a focus on strategic goals, vision and values, positioning, key topics and products, as well as preferred target groups
  • Participatory and process-oriented development of a comprehensive action plan and policy recommendations
  • Development of the tourism development concept for the city of Freiberg, including a final presentation and the preparation of the final report
  • Sensitisation of local tourism stakeholders to the goals, strategies and recommendations of the tourism development concept for the city of Freiberg, as well as technical support in implementing specific measures through digital coaching events