Tounes Wijhetouna: Support program for the diversification of tourism, the development of handicrafts and the development of heritage
European Union/ European Commission (Lead Partner: GOPA Worldwide Consultants GmbH)
Tunisia
03/2021 - 03/2027
Client type:
Destinations, Development cooperation
Service type:
Baseline Research and Analysis, Marketing and Public Relations, Process & Implementation Support, Strategy and Planning, Training and Qualification

Services provided:

  • Coordinating inter-institutional steering and monitoring of the program and its four components
  • Supporting the Ministry of Economy and other authorities in adapting administrative and regulatory frameworks to enable tourism diversification
  • Establishing and maintaining an information system to track program implementation and impact and providing technical assistance for policy development, legislative and regulatory reforms, and sustainable tourism strategies
  • Conducting studies and market analyses, including destination image perception and tourist satisfaction surveys
  • Supporting regional and local initiatives for inclusive tourism development, including handicrafts and cultural heritage projects
  • Designing and implementing communication strategies and campaigns to promote Tunisia’s tourism brand
  • Organizing and supporting festivals, events, and trade fairs (e.g., ITB Berlin, Djerba-hood, Medina des Lumières)
  • Developing innovative financing and support mechanisms for creative and high-impact tourism value chains
  • Facilitating donor coordination and stakeholder collaboration in the field of sustainable tourism