Tourism development in three regions of the Ferghana Valley/Uzbekistan
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Uzbekistan
12/2022 - 12/2025
Client type:
Destinations, Development cooperation
Service type:
Baseline Research and Analysis, Evaluation and Monitoring, Governance and Management, Marketing and Public Relations, Strategy and Planning, Training and Qualification

Services provided:

  • Established the first Community Tourism Network in the Fergana Valley, bringing together stakeholders from three regions to create a unified and comprehensive tourist destination for the international market incl. development of a professional financial membership scheme and income-generating services
  • In cooperation with local artisans, tour operators, guides, accommodation providers, developed multiple marketing initiatives such as representation at ITB Berlin, B2B opportunities during an organised info tour for several German Tour Operators, website and social media development and management and public and private sector capacity building
  • Assisted local artisans in creating and improving products and services through capacity-building initiatives, design thinking training and representation at the Berlin Bazaar
  • Organised comprehensive training on sustainable tourism topics for regional tourism departments, tour operators, tour guides, and accommodation providers among others