Updating the tourism development concept for the city of Angermünde
City of Angermuende/Tourism Association Angermuende e.V.
Germany
06/2023 - 12/2023
Client type:
Destinations, Tourism policy
Service type:
Baseline Research and Analysis, Governance and Management, Marketing and Public Relations, Strategy and Planning

Services provided:

  • Analysis of the current tourism situation, competitor and trend analysis as well as calculation of the economic impact of tourism
  • Conception and implementation of planning workshops with local stakeholders
  • Development of a sustainable tourism mission statement as well as strategic goals
  • Definition of core target groups and product lines as well as proposals for new tourism products
  • Differentiated action plan for the implementation of the concept
  • Presentation of the concept to various committees and the public
  • Management consulting for the local tourism association
  • Conception and implementation of training programmes for tourism enterprises

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