mascontour - Sustainable Tourism Consulting & Communication

Hendrik started his tourism career in Costa Rica after a commercial apprenticeship and managed an incoming agency there for several years. Here, his interest in sustainable tourism developed early on, which he was able to put into practice in his next professional stage in a development policy context (CIM/GIZ) as Managing Director of a tourism association. After several years with a focus on destination marketing in the framework of a public-private partnership, he worked as a tourism consultant for Dutch Development Cooperation (SNV) in Peru. Back in Germany, since 2010 his consulting activities at mascontour have focused not only on Latin America but also on other regions of the world, in particular Eastern and Southern Europe, Africa and Asia. He is particularly interested in the topic of market access, which includes governance and market research in addition to traditional destination management and marketing/PR. Besides his native German, Hendrik speaks English and Spanish.

Further Qualifications

Hendrik is a trained assessor and coach for the TourCert sustainability seal and has audited numerous tour operators according to sustainability criteria since 2010. He is a graduate of the EKS Management Theory (Energo-Cybernetic Strategy) and has additional qualifications in project management.

He is committed here

Hendrik is a member of GATE - Netzwerk, Tourismus, Kultur e.V. and of StrategieForum e.V. - Network for success and growth.

What else is there to tell about Hendrik?

Several long-term stays abroad - in the USA, Costa Rica and Peru - were formative stations, as was the cooperation with other world regions from Germany. The intensive involvement with different cultural circles has strengthened his conviction that every culture and every person creates a subjective picture of reality in order to construct his own "reality" from it. The best way to philosophize about this with Hendrik is to stroll around a local market.