Canoeing experience and environmental education offers for educational children and youth groups
Bundesvereinigung Kanutouristik e.V. (BKT) (heute: Bundesverband Kanu e.V.)
Germany
02/2008 - 02/2010
Client type:
Destinations, Tourism company
Service type:
Baseline Research and Analysis, Marketing and Public Relations, Strategy and Planning

Services provided:

  • Target group requirements analysis and market analysis of existing canoe tourist environmental education development of canoeing and environmental experience and environmental education offers in close cooperation between canoe providers and nature conservation experts as well as representatives of youth (educational) work in three model regional test phase of the developed offers with children's and youth group success through survey of the participants Children and adolescents as well as adaptation of the creation of an action guide (including best practice examples from the model regions) Presentation of the results of the results to market the offers