Feasibility study for a tourism certification programme
Pacific Asia Travel Association (PATA)
Asia-Pacific region
09/2024 - 12/2024
Client type: Destinations
Service type: Baseline Research and Analysis,Strategy and Planning
Services provided:
Conducting a comprehensive market analysis on the demand for certification programmes in tourism
Development and implementation of an online survey and focus group interviews with international key stakeholders
Evaluation of the feasibility of launching the tourism certification programme in the current market conditions
Assessment of the financial viability of the initiative, including cost analysis, pricing strategy and revenue projections
Identification of potential risks and challenges associated with launching the Tourism Certification Programme, proposing mitigation measures
Development of a feasibility study providing a comprehensive report documenting all findings, analyses and recommendations, including a rollout plan/roadmap outlining actions that need to be taken and partnerships to be formed for the implementation of the tourism certification programme
