Implementation of the brand strategy for the destination Bergstrasse-Odenwald
Odenwald Tourismus GmbH
Germany
09/2021 - 12/2021
Client type: Destinations
Service type: Marketing and Public Relations
Services provided:
Analysis of the tourism offers and existing communication media as well as touchpoints of the destination Bergstraße-Odenwald with focus on sustainability and online marketing
Conception, implementation and follow-up of 16 workshops as well as coaching to identify and develop sustainable lighthouse products
Development of a framework concept with recommendations for action to adapt the communication media (especially in the online area) to the brand strategy as well as an action plan for the coherent integration of the lighthouse products developed
