Market study on the cultural industry and promoting your marketing in Europe
Social Fund for Development (SFD)
Yemen
07/2010 - 02/2011
Client type:
Development cooperation, Development cooperation, Tourism company, Tourism company
Service type:
Marketing and Public Relations

Services provided:

  • Development of the investigation design including quantitative and qualitative criteria
  • Development and implementation of a training program for local specialists on survey and interview techniques
  • Implementation of a comprehensive market analysis for the cultural industry in three government districts Jemens and support of local interviewers (personal interviews and focus group survey)
  • Analysis of local financing options for investments in improving and international marketing cultural products
  • Development and building a database with all analysis results
  • Report with strategic recommendations for marketing competitive cultural products in the Arab world as well as in Europe

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