Monitoring of the tourist marketing process of the Central American countries as a common tourism destination
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (damals GTZ)
Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama
01/2003 - 04/2003; 01/2004 - 04/2004; 01/2005 - 04/2005
Client type:
Destinations, Development cooperation, Tourism company
Service type:
Evaluation and Monitoring, Marketing and Public Relations

Services provided:

  • Development of the investigation design for monitoring including German and Spanish questionnaires
  • Personal interviews with Central American tour operators at ITB and Fitur 2003, 2004 and 2005
  • Evaluation and graphic representation of the analysis results
  • Development of an annual monitoring report including strategic recommendations for further promoting the marketing of Central America as a tourism destination

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