Implementation of a tourist source market and competitive analysis for Malawi as well as the development of a training program for the future application of the findings
Particip GmbH (im Rahmen des GIZ-MIERA Programms)
Malawi
04/2018 - 01/2019
Client type:
Destinations, Development cooperation
Service type:
Evaluation and Monitoring

Services provided:

  • identification and definition of the essential source markets (Germany, Great Britain, Netherlands, USA, China) and competitive destinations (Mozambique, Rwanda, Tanzania, Sambia, Zimbabwe) Research, evaluation, interpretation and summary of relevant studies and key figures for all examined Country development of a reporting template and the preparation of ten country reporting of summarizing synthesis reports on the source market and competitive analysis with central results, conclusions and recommendations for the destination malawi development of two training programs for the target groups Private sector and state tourism institutions for imparting central findings with a total aspects of market development and product development Five training workshops in Malawi

mascontour GmbH

Office for Asia and the Pacific

Office for East Africa

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