Tourist market and image analysis for the middle and lower Danube region
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (damals GTZ)
Bulgaria, Croatia, Moldova, Romania, Serbia, Ukraine
06/2010 - 10/2011
Client type:
Destinations, Development cooperation
Service type:
Baseline Research and Analysis, Marketing and Public Relations

Services provided:

  • Design of the investigation design
  • Development of multilingual questionnaires for tour operators and other stakeholders of the source and target markets
  • Analysis of the tourist demand situation
  • determination of the future market potential
  • Implementation of an image analysis in the most important source markets of the middle and lower Danube region
  • Excel overview tables for the offer of tour operators, for infrastructure equipment along the Danube and for statistical information
  • map material for infrastructure equipment along the Danube and to delimit the Danube region
  • Report with strategic recommendations for future marketing