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About
About mascontour
Our Consultant Network
Corporate Responsibility
Jobs
Partner Network
Publications
Resilience Model
Sustainable Solutions
Tourism Consulting For Destinations
Sustainable Solutions for Tourism Companies
Consulting for Sustainable Tourism Policy
Our Expertise For Development Cooperation
References
News
Tourist market and image analysis for the middle and lower Danube region
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (damals GTZ)
Bulgaria, Croatia, Moldova, Romania, Serbia, Ukraine
06/2010 - 10/2011
Client type:
Destinations
,
Development cooperation
Service type:
Baseline Research and Analysis
,
Marketing and Public Relations
Services provided:
Design of the investigation design
Development of multilingual questionnaires for tour operators and other stakeholders of the source and target markets
Analysis of the tourist demand situation
determination of the future market potential
Implementation of an image analysis in the most important source markets of the middle and lower Danube region
Excel overview tables for the offer of tour operators, for infrastructure equipment along the Danube and for statistical information
map material for infrastructure equipment along the Danube and to delimit the Danube region
Report with strategic recommendations for future marketing
