Development of a tourist marketing strategy for Hainan to develop the German market
World Tourism Organization (UNWTO)
China
06/2019 - 08/2019
Client type:
Destinations, Tourism policy
Service type:
Baseline Research and Analysis, Marketing and Public Relations, Strategy and Planning

Services provided:

  • Development and coordination of the investigation design
  • Desk Research on the German Outbound Market with Focus China and Southeast Asia
  • building a database with market -relevant German tour operators
  • Conception and implementation of an online survey with German tour operators
  • Implementation of expert interviews
  • Evaluation and documentation of the analysis results
  • development of a tourist marketing strategy

mascontour GmbH

Office for Asia and the Pacific

Office for East Africa

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