Development of training manuals for product development and social media marketing for small entrepreneurs from the tourism and handicraft sectors
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Malawi
02/2019 - 05/2019
Client type:
Destinations, Development cooperation
Service type:
Marketing and Public Relations, Training and Qualification

Services provided:

  • Conceptual support of a pilot workshop for owners of accommodation facilities on destination marketing with a focus on social media marketing
  • Conceptual support of a pilot workshop for artisans on the subject of product diversification and raising quality standards, imparting basic commercial knowledge and social media marketing strategies
  • Development of two target group-specific training manuals on the basis of the pilot workshops for comprehensive training of small entrepreneurs by local trainers