eastasia asia

Development of a tourism marketing strategy for Hainan to open up the German market

139 R Hainan UNWTO

Country China
Customer World Tourism Organization (UNWTO)
Duration 06/2019 - 08/2019

Service Area

  • Baseline Research & Analysis
  • Marketing & PR
  • Strategy & Planing

 

Services

  • Development and coordination of the research design
  • Desk Research on the German outbound market with focus on China and Southeast Asia
  • Development of a database with market-relevant German tour operators
  • Conception and implementation of an online survey with German tour operators
  • Execution of expert interviews
  • Evaluation and documentation of the analysis results
  • Development of a tourism marketing strategy

 

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