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Sustainable Tourism Strategy for the Altmark Region

51 R Deutschland Altmark Foto

Country Germany
Customer Tourismusverband Altmark e.V., Altmarkkreis Salzwedel
Duration 06/2011 - 06/2012


  • Baseline Research & Analysis
  • Strategy & Planning
  • Marketing & PR
  • Governance & Management



  • Analysis of the initial tourism situation as well as competition and trend analysis
  • Participatory development of the tourism concept (carrying out 20 stakeholder interviews and a future workshop)
  • Development of a sustainable tourism mission statement and strategic objectives
  • Definition of core target groups and product lines as well as proposals for new tourism products
  • Differentiated catalogue of measures for the implementation of the concept
  • Public presentation of the results


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