Maeve and Matthias are at #ITB Asia in Singapore and, as part of the congress programme, presented mascontour´s resilience approach as a roadmap for tourism development in the Asia Pacific region, which was very well received.
It is noticeable that the tourism sector is increasingly realising that there is pressure to act on sustainability, climate change and risk management issues and that there is a need for adaptation. People are very open to the topic, but it remains to be seen whether this will lead to appropriate action.At least Singapore is actively working to implement sustainability and create a sustainable and healthy environment for its citizens and tourists.
Our impression at ITB Asia was, among other things, that COOL IS THE NEW HOT and that northern European countries in particular are sensing an opportunity in the Asian market by focusing on pleasant temperatures and sustainability, as Finland and Iceland are doing
