mascontour @ ITB Berlin 2026

We are celebrating our 20th anniversary!

Thank you to all our customers, partners, colleagues and friends for your trust, openness and commitment! We are proud of what we have achieved together and look forward even more to everything that lies ahead.

ITB Sustainability Lounge

The ITB meeting place for the Sustainability Community

Hall 4.1, Stand 218

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Our Support for Destinations

SERBIA

Experience! Serbia

Hall 1.1, Stand 124

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MONTENEGRO

Discover your Wild Side

Hall 1.2, Stand 223

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MOROCCO

Support for Moroccan tourism service providers in B2B partner placement

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ITB Guided Tours

Support for ITB Guided Tours with the participation of Montenegro and Serbia + Danube Region 

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Our Activities & Events

mascontour’s ITB events

  • March 03, 2026, City Cube, Room R 12, 12:30-13:30: What does a sustainable cruise model look like? Designing cruise models that benefit the local economy and respect the islands’ ecosystems.
  • March 04, 2026, 6:00 pm: ITB reception-20 years of mascontour (by invitation only)
  • March 05, 2026, Hall 7.1a, Orange Stage, 11:00-12:00: The climate adaptation gap in tourism: From risk to resilience
  • March 05, 2026, Hall 7.1a, Orange Stage, 12:000- 13:00: Protect what we sell: Integrating biodiversity into the DNA of tourism
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Support for ITB Guided Tours

Resilient Destinations – Strategies for Climate Change: mascontour is responsible for the content and moderation of this guided tour at ITB Berlin 2026. The focus is on strategies for climate adaptation in different types of destinations as well as practical approaches to strengthening resilience and sustainability in tourism. We will guide trade visitors to selected stands and communicate key trends, solutions and best practices.
Montenegro : Montenegro is also represented on the aforementioned Guided Tour with the topic “Climate Adaptation in Coastal Destinations”.
Serbia + Danube Region: As part of the ITB Guided Tour “Cultural Experiences of the Future”, mascontour, together with the National Tourism Organization of Serbia, will be offering information on the further development of the European themed route “Route of the Roman Emperors and Wine along the Danube” . The focus will be on new itineraries with an emphasis on sustainability aspects in the Danube region, illustrated by the specific example of Serbia.
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PR & B2B Activities in Montenegro

Media representatives, partners and interested parties are cordially invited to a presentation followed by a happy hour at the official stand of the National Tourism Organization of Montenegro.
Minister of Tourism Simonida Kordić and the Director of NTO Montenegro, Ana Tripković Marković, look forward to welcoming you.
In addition to presenting the latest tourism developments, the event will also introduce the further development of the Montenegro Quality initiative and the cooperation with the German travel industry .
March 3, 2026, Hall 1.2, Stand 223, 16:00 – 18:00
Please register at montenegro@mascontour.info
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PR & B2B Activities in Serbia

Experience! Serbia Under this motto, we invite you to explore the rich culture and nature of Serbia. Exciting experiences await you here, guaranteed to make every visit unforgettable.
Serbia’s vibrant capital Belgrade will host the world exhibition in 2027. The presentation of Expo Belgrade 2027 will be the focus of Serbia’s presence at ITB 2026.
Visit our happy hour at the Serbia booth on March 4 at 4:00 pm. Contact us to talk about partnerships and upcoming press trips. Aleksandra Dolapčev, Marketing Representative for the German-speaking market, will be happy to assist you.
Hall 1.1, Stand 124
Please do not hesitate to contact us at serbien-pr@mascontour.info to contact us.
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B2B Activities in Morocco

mascontour supports four local accommodation providers from the Atlas Mountains in Morocco in preparing for ITB Berlin as well as B2B matching, knowledge building and networking:

  • Berber Homestay
  • Imlil Oasis
  • Ecolodge Dar Bouhouta
  • Aux Lumières du Toubkal

If you would like to meet our partners at the ITB, please contact us: koerner@mascontour.info